It began as a simple intuition in the heart of Verona: why not create something unique from what others discard? Anna Fiscale, the driving force behind Progetto Quid, envisioned a social enterprise that would transform luxury textile waste into a vehicle for human redemption.
From Waste to Worth
Drawing from her experiences and her time volunteering, Anna realized that both materials and people deserve a second chance. 'We all have the right to transform our wounds into opportunities for rebirth,' she explains. By using 'deadstock' fabrics donated by major luxury brands, Quid proves that ethical fashion is not just possible—it's beautiful.
A Community of Resilience
Today, the cooperative is a powerhouse of diversity and inclusion. With 150 employees—90% of whom are women—the workshop brings together people from 19 different nationalities. They provide stable employment for those from backgrounds of vulnerability, including victims of violence and those reintegrating into society.
The COVID-19 Pivot
Even when faced with the global pandemic, the team refused to give up. As shops closed, they shifted their entire production to certified medical masks, producing thousands of units that kept the enterprise alive and its 150 families supported.
Progetto Quid is more than a fashion brand; it is living proof that an economy based on ethics and people can truly change the world, one stitch at a time.