In 2015, a unique project took root in the historic town of Brixen: WiaNui. As South Tyrol's first upcycling concept store, it serves as more than just a shop—it is a platform for local social cooperatives, artists, and designers who share a common mission: giving discarded materials a second, more meaningful life.
A Stage for Social Impact
Founded by Doris Raffeiner, WiaNui (a name that suggests 'like new' in local dialect) focuses on products that tell a story. The store features unique items crafted in workshops for people with disabilities and by local social cooperatives. It’s a place where social responsibility meets high-quality design.
The Art of the In-House Atelier
Beyond being a retailer, WiaNui operates its own sewing atelier. Here, 'old' materials—from discarded banners to textile remnants—are transformed into an exclusive product line. Each piece is handmade, ensuring that no two items are exactly alike.
The atelier is a place of constant creativity, where materials like organic cotton and recycled fabrics are given a new purpose.
Raising Awareness
WiaNui is also a powerful voice for sustainability in the region. By cooperating with local municipal utilities and organizing workshops, they sensitize the public to the waste problem, proving that 'trash' is actually a valuable resource waiting for a creative spark.
From cotton to complex industrial remnants, every piece at WiaNui represents a step toward a more sustainable future.
